2020 Annual Conference Tracks & Sessions
Virtual Schedule Coming Soon

More than 30 Conference Sessions in four subject matter Tracks* offer  opportunities to customize your Conference session agenda.

Subject Matter TRACKS

International Education:for individuals instructing students in a for-credit environment.  Topics include IB pedagogy, program structure, study abroad, and integrating CGBP into the classroom.  Audience would include faculty, instructors, deans, program managers.

Trade Education:for individuals instructing practitioners in a non-credit environment. Topics include best practices in instruction, program structures and marketing, and integration CGBP into practitioner training. Audience would include faculty, instructors, trainers, SBDCs, and practitioners integrating trade training in-house.

Trade Skills: specific training on topics and issues relating to international business.  Topics include the CGBP four domains of global management, marketing, supply chain, trade finance, and related issues such as trade agreements, IP, social media, and foreign market insights.  Audience would include all attendees including practitioners.

Trade Resources: specific training on resources in support of international education, trade education, trade assistance, and the practice of international trade.  Audience would include all attendees including practitioners.

2020 Conference Sessions

International Trade Trek: Moving from Theory to Practice(March 26)

Track: Trade Education

At some business schools, especially those not located near manufacturing or distribution hubs, international supply chain management and logistics are not extensively taught. At such schools, students learn about international trade from a macro perspective and are not aware of the extensive network of actors in the international trade ecosystem.    

The program featured in this presentation seeks to address this gap by offering a co-curricular opportunity for students to explore international trade at the operational level, including how goods are imported and exported, how regulatory and legal issues shape trade, etc. The first iteration of this two-day immersive industry- and career-exploration initiative took place in Norfolk, Virginia, in November of 2019. Site visits included various port terminals, freight forwarders, custom house brokers, and law firms.

The objective of the presentation is to share an example of an international trade education program, including student feedback and reflections, that could be replicated by other universities throughout the country.

The Ohio Export Internship Program(March 26)

Track: International Education

There are internship programs, then there is the Ohio Export Internship Program. Started in 2012, this Nasbite International Program Excellence 2014 award-winning program has grown from a nine-student pilot at Ohio State University to a 50+ student development platform at four universities with participation from over a dozen feeder schools. Hear how we take undergraduate business students and turn them into dynamic employees feeding the export economy. This dynamic win-win-win-win (student-company-gov’t-university) program has had remarkable success in creating job growth, creating export sales, and building a dynamic workforce.

Hear from representatives from the various participating universities on how they’ve grown and evolved the program over the years. This is a program for companies, educators, and trade advisors alike.

Hiring and Managing Workers Across Borders: Strategies and Tools(March 26)

Track: Trade Skills

In a global economy, international companies are growing by exploring new markets in countries they have never done business before. These companies are having to hire and manage teams in places where language, culture, politics and religion can be obstacles to getting things done. Remote working is on the rise. A Global Workplace Analytics Report found that over the last 10 years, the number of U.S. telecommuters grew 91 percent. For entrepreneurs, hiring remote workers can be an excellent way to add necessary skills to a company without concern for geographical boundaries.The challenge of remote workers can be managing them to maximize productivity, and traditional processes may not apply. Leadership practices must change for an organization to get full value from their telecommuting staff.

Global companies and their partners need guidance in cultivating employees and contractors that can do the job in an environment where their managers may be in another country, speak another language and work in different time zones. This presentation provides the framework for having a Global Human Resource plan and to utilize free and low cost tools to manage these workers across global boundaries.

The Ohio Export Internship Program(March 26)

Track: International Education

There are internship programs, then there is the Ohio Export Internship Program. Started in 2012, this Nasbite International Program Excellence 2014 award-winning program has grown from a nine-student pilot at Ohio State University to a 50+ student development platform at four universities with participation from over a dozen feeder schools. Hear how we take undergraduate business students and turn them into dynamic employees feeding the export economy. This dynamic win-win-win-win (student-company-gov’t-university) program has had remarkable success in creating job growth, creating export sales, and building a dynamic workforce.

Hear from representatives from the various participating universities on how they’ve grown and evolved the program over the years. This is a program for companies, educators, and trade advisors alike.

International Channel Partner Management: Tools for Success(March 26)

Track: Trade Education

International Channel Partners are the ambassadors and prime pipelines for export growth. Effective Channel Partner management is critical to the success of SME exporters. The purpose of this workshop is to enhance the efficiency of the Channel Partner by outlining tools to manage the relationship and by designing metrics to measure achievement of goals. The workshop will spell out a methodology intended to foster mutual collaboration that creates synergy and a win-win situation. The workshop will start with discussing the vital criteria that hold both the principal (exporter) and Channel Partner network, accountable to pre-defined industry benchmarked standards. Fundamental Criteria Score Card for International Channel Partner will be presented as a tool to measure results. Next, participants will learn the major behaviors Channel Partners must exhibit to excel in export sales . The workshop will then discuss the performance management of the Channel Partners. Three Channel partner performance measuring tools (metrics-based) will be presented covering tactical, strategic and specified responsibilities ranges, which will enable participants to apply instantly and make the workshop interactive. Finally ,the four  key roles and responsibilities of the Channel Partner Account Manager will be discussed. The tools will be linked to KPI’s, targets, financials and cultural tenets to drive consistency and alignment between the exporter and channel partners. Participants will leave the workshop able to:  measure the performance of Channel Partners, use effective relevant tools , gain practical knowledge of tracking results /adherence to the approved plan and identify good practice of managing International Channel Partners.

Successful Role Play in International Marketing Negotiation(March 26)

Track: International Education

A buyer-seller role play exercise with students in the Masters of International Negotiation program at Aix-Marseille University in France earns high praise as the most valuable and practical information they received for developing true international business negotiation skills. Working in teams of two, students have 20 minutes to study the product and company facts before setting their negotiation parameters and arriving at the most advantageous purchase or sell options.  In intervals throughout the 80-minute exercise, they are thrown “twists and curves” of the sort that happen in the real business world, constantly keeping them alert and re-positioning their strategies. Winning teams are the buyers who achieve the lowest price and conditions from their sellers, the sellers who are able to solicit the highest pricing and volume from their buyers.

Panel Presentation (March 26)

Track: Trade Education

The Science of Compliance – Maintaining functional, efficient, and compliant operations(March 26)

Track: Trade Skills

All global trade activity is subject to regulation and requires the cooperation and communication of all players in your international supply chain. Trade today is a series of shifting dynamics in global trade responsibility, evolving business pressures, and increasing regulatory complexity.

This session will equip attendees with the reference data, business tools, and regulatory understanding sufficient to give them a competitive advantage in the global trade environment. They will interact with a recognized expert in global trade to gain effective strategic and tactical understanding. They will leave with knowledge that they can begin applying immediately.

Attendees will learn how to:

-Understand landed-cost modeling and apply metrics to the decision-making


-Select and negotiate with carriers to lower costs and develop business process


-Interpret the implications of trade compliance.

-Define their global supply chain.

-Develop the best operating procedures for their imports and exports.

-Address global trade opportunities, risks and operational concerns.

-Deal with carriers, 3 PLs, freight forwarders and customs brokers.

-Keep records and follow documentation requirements.

-Interact with regulatory agencies in import and export operations.

The Global Perspective: Powerful Global Marketing secrets(March 26)

Track: International Education

What is Global Marketing?How to:

Develop a global marketing strategy, Create a plan of action

Assemble your global team and Build scalable processes

Prepare for localization and Choose technologies wisely to Lead your company to global success

Incremental Global – Ways to Leverage Ecommerce for Export Strategy(March 26)

Track: Trade Skills

Knowing 97% of all consumers reside outside the U.S. and that 22% of all global online transactions are cross-border does little to identify your unique opportunity to sell your products or services online, overseas. In this dynamic session we go beyond the numbers to generate an action-list with practical, incremental and low-cost ways to start your global ecommerce journey immediately.

What SMEs Need to Know about Counterfeiting & Brand Protection(March 26)

Track: International Education

Product counterfeiting is a serious global crime that affects SMEs in every industry in every country in the world.  As SMEs develop and grow their exposure to new markets, e-commerce platforms and new distribution channels make them vulnerable to the same brand protection threats faced by larger businesses. Yet, the resource constraints faced by many SMEs relative to larger businesses make it difficult to implement traditional brand protection strategies. Many factors contribute to the issue, but SME brand owners can educate themselves on the issues in order to take a proactive response to counterfeits of their product.

1.Recognition of the problem—many brand owners think they don’t have a counterfeit problem.  However, if you have a successful product, it is most likely being counterfeited.

2.Training for Brand Protection – what your team needs to know—whether its 1 person or 100 people.  The A-CAPP Center ran a study of leading brand protection professionals from a broad range of industries and recommended 17 areas in which brand protection staff need to be trained in order to help protect their brand in the global markets.

3. SME Brand Protection Guide- This free guide was developed as a way to assist SMEs in the selection of a relevant and appropriate brand protection strategy. Our goal is to provide a comprehensive, concise overview of a range of brand protection activities that can be undertaken in an effort to protect the business from intellectual property rights violations originating in overseas markets

Imports – Basics Exporters Should Know(March 26)

Track: Trade Education

An Overview of the Import Process/ Entry and Customs Clearance/Documents Involved/ Role of HTS/ Participating Agencies/ Global System Similarities/Role in finding Landed Costs/ Resources for locating Foreign Tariffs/ Role in enforcing  International Conventions – Endangered Species/Fish and Wildlife Example.

The Exporter’s Resource Database – A New Tool International Business Education and Training(March 26)

Track: Trade Resources

This session will explain how the new Exporter’s Resource Database (ERD), can complement international business education and training programs.

Launched in early 2019 after four years in development, the ERD is an extensive online library of free trade publications, resources, and reference materials developed by the U.S. Export Assistance Center in Atlanta the U.S. Commercial Service.

The ERD library contains eighteen major business information categories — from the basics of exporting, to more advanced topics like global market research, intellectual property protection, worldwide eCommerce, export documentation, regulations & compliance, international business travel and much more. It offers over 200 downloadable publications: full-text Country Commercial Guides, Top Market Reports, shipping documents, plus dozens of original articles on international business. The site also links to trade publications from other countries, including Canada, the UK, and Australia.

BACKGROUND: In 2005, the U.S. Department of Commerce began developing a successor to its flagship trade website Export.gov. Many competing features were considered, but ultimately not all were built into the final site. Determined that the ERD concept had substantial merit, the Georgia’s DEC and USEAC undertook to complete its development, and in early 2019, they launched the current ERD version. They invite their NASBITE colleagues to access this free training and educational resource.

No More An Afterthought: How The Public Sector Can Help Communities by Increasing Exports(March 26)

Track: Trade Resources

This presentation demonstrates how public sector agencies can assist small- and medium-sized businesses to enter the exporting space or increase their presence there.  I outline how exporting assists small- and medium-sized businesses, and describe the barriers and difficulties that such business enterprises meet when they work in exporting.  I also outline what public sector economic development agencies can create collaborative relationships with academia as well as federal, state, and local partners to increase exports

National Security and International Trade: Implications for Business(March 26)

Track: Trade Education

I will discuss the national security exception to U.S. trade commitments and the recent invocation of this delegated power by the Trump Administration, examining the impact on business and on the rules of the world trade system. The United States recently invoked national security via Section 232 of the U.S. Trade Expansion Act of 1962 to justify tariffs on steel and aluminum, among other things. The Trump Administration is likely to use the recent WTO decision on Russia/Ukraine to sustain its efforts to subvert the binding commitments inherent in the WTO system, which, if successful, may ultimately undermine the viability of the WTO as a rules-based trade-enforcing institution and the role of trade rules in facilitating global trade

Create Your own Export Readiness Scorecard – Identify clients who are ready for export and help the ones who are not.(March 26)

Track: Trade Skills

What does it mean for a company to be export ready? Or ready to expand into other, new markets? Between daily firefighting and operational tasks, most of our clients haven’t thought about how to rate their readiness to jump into another market.

Whether your client is new to export, an occasional exporter hoping to expand into more markets, or a seasoned exporter hoping to reach additional high-growth markets, it’s important to have a sense of where there may be potential weaknesses or challenges to the firm.

In this interactive session, you will learn how to create a customized export readiness scorecard for your clients, focused on the issues that are relevant for each client in each market. From the big picture of your client’s foreign market strategic plan, to their production and financial capacity, to the nuts and bolts of shipping freight and getting paid, we will discuss how to create an assessment that is tailor made for each client.

Following the creation of the scorecard, we will discuss next steps for clients and how they can improve their score and readiness for what lies ahead.

Exporting in the Digital Age:  How to Grow Your Sales and Build Your Brand by Making the Internet Work for You Globally: 

Get Found, Be Understood, and Be Easy to Do Business With in Your Overseas Target Markets!

(March 27)

Track: Trade Skills

In our digital age, the Internet has given consumers unprecedented control of the purchasing process.  95% of the world’s markets lie outside the United States, but in order to seize that opportunity your website must become your best sales rep!Join Jeff Ardis from IBT Online (www.IBT.onl) to discuss best practices in website localization, online marketing, and e-commerce strategy that will help your exporters build their brands and grow their businesses by creating the best local user experience for their international customers.  The right online presence can drive traffic, encourage meaningful engagement, and build the trust necessary for a successful “buyer’s journey” to measurable sales.

We’ll talk about the key success factors for an intelligent digital marketing strategy that will help companies get found, be understood, and be easy to do business  with.

Inter-modal, Intra-modal and Multi-modal: A Brief Tour of the Beginnings, Current Practices and the Future of These Physical Supply Chain Enablers(March 27)

Track: Trade Education

We will discuss the definitions of inter-modal, intra-modal and multi-modal, along with inland ports, European and Asian practices, the China Belt, the New Panama Canal, drayage, container marking and codes. The attendees will appreciate the major milestones of these supply chain enablers, will understand the influences of ports, governments and customers, and have an idea of what will be the next wave of improvements.

CGBP Exam Insights & Updates(March 27)

Track: International Education

Presentation Title:

CGBP Exam Insights & Updates

Session Description:

This session provides an opportunity for CGBP trainers and prospective exam candidates to dialogue with the CGBP Governance Council to gain insights into:

  • Exam Process enhancements made over the past year (vendor transition)
  • Candidate Pass/Fail Rate
  • Exam Performance
  • Candidate Results
  • Candidate experiences & feedback captured via the CGBP Post Exam Survey
  • Future exam review & expansion initiatives

Participants (trainers and future exam takers) will have the opportunity to learn about process improvements recently made and new developments pending with the CGBP exam.  This session provides an opportunity for shared learning that can guide continued improvement in how candidates prepare for exam success.

When Expert Educators Become Export Violators(March 27)

Track: Trade Education

This presentation will discuss common “deemed export” pitfalls that higher education institutions and technology transfer collaborators suffer when dealing with foreign nationals and EAR- or ITAR-controlled technology and technical data.

Selecting the Best Logistics Partners in Global Trade(March 27)

Track: Trade Skills

Choosing the right logistics partners in global trade is not a one size fits all answer. With so many providers to choose from, what should companies that engage in international trade be looking for in determining the right partners for their business? International trade has many complexities, but the right partner can help companies navigate through the tangled web of international regulations, ever changing tariffs/trade wars, routing and rates for freight. Is the right choice to go with a large company with offices in many countries or the smaller freight forwarder that is local and more personal? Does the smaller company have the same abilities as the larger company? We will look at the advantages and disadvantages of these options and discuss the key criteria that companies should use in selecting the right partner. It isn’t just about price but about value, partnership, and making the international trade process as smooth as possible. Strategies for achieving both the least total cost in international logistics as well as the best service will be discussed.

Talking to Clients and Stakeholder About SBA Export Financing(March 27)

Track: Trade Resources

Knowing the details of SBA export finance products is not nearly as important as understanding how they can be effectively used and being able to communicate those benefits to clients and stakeholders.  Learn how SBA is changing the way it talks about SBA export finance products, what is being done to make them more user friendly, and how SBDC and other small business counselors can best communicate the value proposition of SBA export financing to both clients and lenders. 

We will also discuss new efforts for collaboration and referral protocol between SBA’s Office of International Trade and SBDCs to create a pipeline to global market success for U.S. small businesses.   This is a big part of efforts by the Trade Promotion Coordinating Committee Small Business Working Group to launch a National Small Business Export Strategy.

Case Studies of Specialized International Business and Trade Education and Training Practices in South Korea(March 27)

Track: International Education

This presentation provides two case studies of successful international business and trade education and training programs in South Korea. One case belongs to college degree program and the other is related to continuing education program. The GTEP (Global Trade Experts Professional) program has been operating successfully for more than 14 years, organized by the consortium of Korean universities with international trade and business majors, central and local governments, and SMEs who are willing to export their products and services to international regions. The presentation shares the experiences and results of GTEP. The other case, belong to continuing education and training, is related to cross border electronic commerce (CBEC) entrepreneurship program. The CBEC entrepreneurship program is designed for doing business in CBEC environment and it helps both SMEs and individuals for their new start-ups and their employment. The program requires very strong commitment from attending SMEs and students. This presentation shares the results and lessons from the operation.

Urbanization Trend in Sub-Saharan Africa and Opportunities for U.S. Companies in African Megacities(March 27)

Track: Trade Education

Globally, the movement of people from rural communities to urban areas has remarkably grown over the past 100 years. This pattern of migration will continue as 60 percent of the world population will live in cities by 2030 based on projections from the United Nations (UN).

In Sub-Saharan Africa (SSA), Mckinsey Global Institute is forecasting that African cities with more than five million residents will increase from six to 17 by 2030 and more megacities with over ten million people will emerge. Megacities will alter the economic landscape of the world over the next decade as 15 percent of world GDP will come from these cities.

The urbanization trend in SSA presents a unique opportunity to U.S. companies with appetite for foreign market expansion. International Trade Specialists and CGBPs need to be informed so they can provide useful trade information and assistance to their clients about this region. This presentation would offer such knowledge sharing platform.

Live Case Method and Learning Transfer(March 27)

Track: International Education

The focus of this session is to share and explore the value of the “live case” method of instruction as a capstone experience for students enrolled in a business school program that aligns learning objectives with competencies employers cite as critical for success in today’s global business world. These competencies include the ability to apply relevant knowledge (i,e., CGBP) utilizing critical thinking; the ability to communicate effectively via oral and written means; and the ability to effectively work within a team environment.

Taking Experiential Learning on the Road; Engaging students in International Business through Corporate Visits.(March 27)

Track: International Education

The field of international business is ever changing, especially in light of the changing political discourse around trade agreements and tariffs. This provides both an opportunity and challenge in teaching international business/international marketing.  What we teach and how teach must keep up with the evolving landscape and one way to ensure the curriculum keeps up with these changes is to engage private corporate partners in the classroom experience. This paper will highlight how these types of partnerships coupled with the theoretical pedagogy can provide students a real-life understanding of the challenges and opportunities of international business which is often missed in the traditional classroom experience.  In this case, the classroom experience is centered around in-class lectures/discussions, team case studies, field trip experiences to various local international corporate partners. Within this paper the faculty, one field corporate partner, UPS, and students will share their experience in teaching undergraduate students’ international business and the impact that this has had for all parties; the students, the university and the corporate partner.

Incoterms® 2020(March 27)

Track: Trade Education

Do you know the difference between a term of sale and a term of payment? You should, your international customer does.  How can you use the new Incoterms® 2020 to your advantage? Do you know the difference between ex-works and deliver duty paid in terms of documents, risk transfer, insurance and cost of goods? Did you know the difference of one letter in an Incoterm® could save your company thousands? Do you find it confusing when using domestic versus international terms which have two completely different meanings?   Once you take this program you will be able to use Incoterms® to minimize your company’s exposure, reduce risk, save money and even increase sales. Learn how to determine responsibilities between buyer and seller, through transfer of risk, insurance, documentary requirements and cost of freight through proper use of Incoterms®.

Assessment of Study Abroad Programs – A Path to Global Leadership Development(March 27)

Track: International Education

This session will discuss assessment methods for faculty-led and other (e.g., semester) study abroad experiences and their connection to global leadership development. Such programs are said to be transformational, but it’s hard to capture what that transformation actually looks like in students and their personal and professional development. This session will highlight some assessment methods that can capture the impact of such experiences and also discuss how study abroad programs can be used to develop global leadership competencies.

Building a Robust Undergraduate International Business Curriculum(March 27)

Track: International Education

We will share our process and best practices in revising our International Business Curriculum. The process was by driven our industry partners who serve on our advisory board(s). The input from these business professionals and the benchmarking of other programs in leading AACSB schools informed our curriculum revision process. The focus remained on creating a curriculum that provides both strong functional expertise along with building the required competency and knowledge in the International Business field. We considered functional areas that had strong synergies to International Business along with the question of including a foreign language requirement in the curriculum. Experiential learning opportunities for students in terms of internships and study abroad experiences were also a key consideration. We will also discuss our on-going process of building a credential system for International Business which is centered on one of our key AACSB learning goals of global fluency and cross-cultural awareness.

IB education through International and Interinstitutional Consulting Project(March 27)

Track: International Education

This session will explain an education best practice developed between Prof. Zwerg at the Universidad de La Sabana and Prof. Hiller at University of Richmond. For several years now, Prof. Hiller identifies an internationalizing company headquartered in Richmond with interest in expanding operations in Latin America.  His students in Richmond are the direct liaison with company executives but work in virtual teams with groups of students in Bogotá who conduct the field research. The professors will share their tips on how to generate corporate contacts, how to delimit the consulting activity, how to develop a relationship with international universities, and how to structure the student teams.

Differentiating the Global Graduate Education Experience(March 27)

Track: International Education

The Higher Education market in the Philadelphia area is saturated with 46 four-year colleges/universities within a 30 mile radius.  National trends have shown a 13% drop in birth rates as well as undergraduate college enrollment declining for the 8th consecutive year. This challenging environment has forced many universities to strategically focus on ways to increase graduate enrollment.  Research has shown that experiential learning such as study abroad and professional certification programs are both high impact practices as well as a way to differentiate programs. Cabrini University has developed a Master in International Business program with both study abroad and the Certified Global Business Professional embedded into the curriculum.  Gwynedd Mercy University has taken a slightly different approach by developing an International Business concentration that embeds the Certified Global Business Professional as part of the MBA program. This presentation will discuss the constraints associated with growing enrollment in Higher Education and how these two programs are on the forefront of best practices for incorporating high impact practices and differentiating their graduate programs to increase enrollment.

Lowering risk in cross-border transactions through Payment Assurance(March 27)

Track: Trade Education

International trade is fraught with risk, particularly for SMB importers and exporters that have limited access to capital.  Traditionally, large companies have mitigated these risks by relying on a “letter of credit” instrument offered by major banks. This mechanism provides a payment guarantee to the exporter upon proof of shipment.  However, the existing letter of credit solutions don’t always seem suited for SMBs due to the cost, low approval rates, and complex, time-consuming process. Furthermore, many banks that cater to small businesses do not offer a letter of credit service.

SMB’s today have new choices as they seek solutions to these issues. This presentation will look at the available methods of payment including Alibaba’s Trade Assurance and Pay Later services as well as services provided by other FinTech providers of Supply Chain Finance.

The presentation will address some of the trends in the industry today that impact SMBs including the SMB-focused lending providers (Kabbage, OnDeck, Fundation, etc.) and the Digital Freight Forwarders (Flexport, FreightHub, ZenCargo, etc.) now providing integrated platforms that deliver from booking to pick up through to insurance, custom brokerage and delivery.

The presentation will conclude by following an example of a cross-border transaction with the risks and choices an SMB may make at each stage of the process. The goal will be to highlight that more choices now exist for SMBs and that these new resources present an opportunity to more readily access the global market.

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